Free shipping for orders +999 EGP for a limited time 🥳
  

Forgetting

Over 5 books sold in last 18 hours

Original price was: 180EGP.Current price is: 150EGP.

25 peoples are viewing this book now
  • Estimated Delivery Time ( 5 – 7 ) Days
SAFE CHECKOUT
  • Visa Card
  • MasterCard

“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of The Code Breaker and Leonardo da Vinci

Who wouldn’t want a better memory? Dr. Scott Small has dedicated his career to understanding why memory forsakes us. As director of the Alzheimer’s Disease Research Center at Columbia University, he focuses largely on patients who experience pathological forgetting, and it is in contrast to their suffering that normal forgetting, which we experience every day, appears in sharp relief.

Until recently, most everyone—memory scientists included—believed that forgetting served no purpose. But new research in psychology, neurobiology, medicine, and computer science tells a different story. Forgetting is not a failure of our minds. It’s not even a benign glitch. It is, in fact, good for us—and, alongside memory, it is a required function for our minds to work best.

Forgetting benefits our cognitive and creative abilities, emotional well-being, and even our personal and societal health. As frustrating as a typical lapse can be, it’s precisely what opens up our minds to making better decisions, experiencing joy and relationships, and flourishing artistically.

From studies of bonobos in the wild to visits with the iconic painter Jasper Johns and the renowned decision-making expert Daniel Kahneman, Small looks across disciplines to put new scientific findings into illuminating context while also revealing groundbreaking developments about Alzheimer’s disease. The next time you forget where you left your keys, remember that a little forgetting does a lot of good.

size: a5(14.5*20cm)

printing: black and white

format: paperback

Shipping:

Delivery within Egypt usually takes 3-5 working days, depending on the workload. In peak times, delivery takes longer.
After purchasing, you can track your order easily from here.

Returns:

We have a 7-day return policy, which means you have (7) days after receiving your item to request a return. To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, and in its original packaging. You’ll also need the receipt or proof of purchase. To start a return, you can contact us at +201119505135.

Testimonials

What Our Customers Say

Great experience, affordable price, and high-quality books 📚
Thank you so much for this great service, I will definitely order from them again.
Khadijah Khalid
October 18, 2022
They are literally my favorite book page to order from the quality is so rich and affordable, the communication and ordering process is so easy and professional I’d definitely recommend🤍
Haneen Elgendy
June 8, 2022
The books were delivered to me in almost 12 hours only with the best prices and an amazing quality,I will definitely always buy my books from here😍!
Mariam Botros
May 27, 2021
جوده ممتازه بسعر مناسب جدا وعندهم كولكشن كبيره جدا ومحترمين جدا ارجحهم وبشده ♥️♥️
Mohamed Hussein
January 18, 2022
كنت مقلقة قبل ما أطلب من الجودة بس حقيقي انبهرت وإن شاء الله مش آخر تعامل 🖤
Zienab Hesham
October 26, 2022
Perfect quality, perfect prices & fast delivery.
Karim Sameh
December 29, 2021

Newsletter
Get 5% Discount!

Subscribe to our newsletter and get a 5% discount code instantly

Shopping cart0
There are no products in the cart!
Continue shopping