Match in the Root Cellar

After successfully leading her company through a transition as interim CEO,
Carolyn earns her appointment as permanent CEO of Phossium. Although she is
excited, Carolyn quickly realizes something’s wrong.

Early on, Carolyn recognizes a problem at the company―a very serious problem
that threatens its growth and profitability. Carolyn identifies the problem as
default culture―the complacency and discontent you’re left with when you stop
intentionally generating a positive culture.

But changing the company culture isn’t easy, especially when employees, senior
leaders, and even a board member push back. Taking it upon herself to spark
change, Carolyn looks to enlist the help of anyone willing to help build a peak
performance culture.

Together with other dissidents of the status quo, Carolyn has to find a way to change
the company culture from “default” to “peak performance”―no small feat.

In his book Match in the Root Cellar, Chris McGoff―culture guru and bestselling
author of The PRIMES―allows you to journey along with Carolyn, a composite
character based on real-life people, to learn and see how it’s up to everyone
to work through the struggles and find a way to redefine company culture and
achieve peak performance.

By the end of Carolyn’s story, you will be equipped to break down that default
culture and build a culture of peak performance!