The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins

Going under the hood of retail strategy, this book provides in-depth coverage of
how retailers can leverage the latest in data analytics and technology to improve
profitability and customer value through pricing. Retail pricing is not about
dollars, pounds, or euros, but the value a customer associates with a product,
which can and does change over time. To maximise revenues and profits, pricing
must be dynamic, strategic, and in today’s hyper-connected and competitive
world, scientific. Using technology to gather customer insights and create data driven pricing approaches can also enhance the customer experience, improve
vendor management, help monitor competitors, and ensure market efficiency –
including the much-needed reduction of waste in the food sector. This book
uses case studies from around the globe to illustrate the evolution of retailing and
offers takeaways with each chapter to enable retailers to manage the future of
pricing. Retail and pricing managers, retail sector consultants, and students
of sales and marketing will welcome this book’s innovative solutions to one of
bricks-and-mortar retailing’s most critical challenges.

size: a5(14.5*20)cm

printing: black and white

format: paper back