Captivology: The Science of Capturing People’s Attention

AS FEATURED IN: MSNBC, CNN, ABC News, CNBC, Forbes, Los Angeles Times, The Atlantic, New York Post, Washington Post, Business Insider, Harvard Business Review, Financial Times, NPR and more.
YOUR IDEAS DESERVE ATTENTION. LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE.
In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr (Forbes 30 Under 30) presents a new understanding of attention — how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas.
Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries–Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician David Copperfield, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, and more–who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
“Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works.” – Success Magazine
“Sensible… Spryly written… [Captivology] is a worthwhile read, if you can concentrate your mind.” – Financial Times
“Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people’s attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.” – Adam Braun, New York Times bestselling author of The Promise of a Pencil)
“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr’s Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out.” – Craig Newmark, founder, Craigslist)

size: a5(14.5*20)cm

printing: black and white

format: paper backs