Crossing the Chasm
Original price was: 170EGP.140EGPCurrent price is: 140EGP.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
size: a5(14.5*20cm)
printing: black and white
format: paperback
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