E-Business & E-Commerce Management
Original price was: 1,130EGP.1,070EGPCurrent price is: 1,070EGP.
- ✅ Sharp print on eye-friendly paper with a full-color laminated cover
- 🔁 30-day replacement guarantee for any printing or binding issue
- 🚚 Delivery to all governorates of Egypt in 5 – 7 days
- 💵 Pay a small deposit, the rest on delivery
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
size: a4(28*20cm)
printing: color
format: paperback
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Delivery to every governorate in Egypt takes 5–7 days.
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