Global marketing
Original price was: 190EGP.140EGPCurrent price is: 140EGP.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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For courses in global marketing.
This ISBN is for the MyLab access card. Pearson eText is included.
Familiarizes students with global marketing and the global business environment
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
size: a5(14.5*20)cm
printing: black and white
format: paper back
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