Mark as downloadedDownloaded 10 Commandments Of A-List Copywriters: Control-Beating Breakthroughs From Gary Bencivenga, Gene Schwartz, Jim Rutz & More

Each mega-successful copywriter does things differently, and has a unique view of the marketing world. Fortunately, many A-list copywriters have left clues to their success. This book collects 10 such clues, or as I’ve called them, “commandments”:

COMMANDMENT I: Handed down by the most admired and successful A-list copywriter of all time. It proclaims the supreme element of your copy to worship above all others. Observe this commandment and your copy will sound less hypey and more natural… while convincing two or three times more prospects to buy from you.

COMMANDMENT II: Do you hate losing, and hate yourself when you lose? Follow this A-list commandment, and you will be able to crush competing copywriters, see them driven before you, and hear the lamentation of their women. Works even if you’re a “C-level” copywriter now.

COMMANDMENT III: The easiest commandment of the lot. It takes just 5 minutes to follow, but it can suck your reader all the way to the sale, without him realizing what happened. This commandment was first unearthed during an exclusive, closed-door seminar, which cost $2,000 a seat.

COMMANDMENT IV: This financial copywriting commandment is seldom obeyed in non-financial markets… but it can unlock obscene profits. For example, following this commandment helped an A-list copywriter sell out the entire stock of an expensive supplement, and beat the previous control by over 320%.

COMMANDMENT V: Real A-list stuff, because few copywriters know it and even fewer follow it. Ignore this commandment and all your case studies, testimonials, statistics, and other proof will be worthless. Follow it and the power of your proof will be amplified hundredfold.

COMMANDMENT VI: If you want cash, fancy houses, sexy cars, and other luxuries, then copywriting can pay for it — if you observe this commandment. BONUS: How to make this commandment easier to obey, even if you find it personally repulsive.

COMMANDMENT VII: How to “get one up” on jaded, hostile prospects who think they are too smart to fall for your marketing. Some copywriters say this is the biggest breakthrough of the last five years. When done right, obeying this commandment can even make you into a star in your niche.

COMMANDMENT VIII: Handed down by a quirky 40-year-old virgin who sacrificed his love life to become one of the most successful copywriters of all time. If you follow this commandment, you will make your writing literally addicting to readers… so you can guide them easily to the completed sale. (It doesn’t require giving up sex, by the way.)

COMMANDMENT IX: NOT a commandment from a famed A-lister. Instead, this commandment comes from a new breed of copywriters who are breaking a 100-year-old rule of advertising… and are raking in millions as a result. Obey this commandment and you will prosper in the coming years as the field of copywriting changes. Ignore it and risk the wrath of the market — you might be turned into a pillar of salt.

COMMANDMENT X: The most valuable commandment of them all, it brings together all the other commandments so they lead you to success. It comes from an A-list copywriter who could be called the “grandmaster of marketing secrets” and who concluded that, even though secrets sell well, they aren’t worth very much. Which brings up an important point:

Some of the commandments might surprise you when you read them. Others you might already know, or you might find them obvious. If you start to honestly follow them, the sky’s the limit. Maybe you will even break into the ranks of A-listers yourself.

But you do have to read these 10 Commandments in order to start following them. So why not get started now, while it’s fresh in your mind? Get your copy of the 10 Commandments of A-list Copywriters and find out how lessons from the copywriting elite can help you succeed.

size: a5(14.5*20)cm

printing: black and white

format: paper back