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Marketing Plans : Profitable Strategies in the Digital Age, Nineth Edition

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The latest edition of the leading and internationally bestselling text on marketing planning

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:

  • A best-practice, step-by-step process for coordinating marketing strategy and planning
  • Methods to create powerful, differentiated value propositions
  • Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and…

size: a5(14.5*20)cm

printing: black and white

format: paper backs

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