Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Most people find proposal writing to be tedious and time-consuming–and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.

Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.

In Persuasive Business Proposals, he shares the same insights with you–teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:

attract prospects’ attention and speak to their needs;
ask essential questions for qualifying opportunities;
“power up” cover letters and executive summaries;
overcome “value paranoia”;
incorporate proof into a proposal;
and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.

size: a5(14.5*20)

printing: black and white

format: paper back