Positioning
Original price was: 200EGP.150EGPCurrent price is: 150EGP.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
size: a5(14.5*20cm)
printing: black and white
format: paperback
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