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Writing A Non-Fiction Business Book The Ultimate Authority Marketing Piece

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Drawing on the leadership theories in the management classic The Leadership Challenge , Robert Thompson effortlessly incorporates these ideas into a fable of leadership and growth. Based on a company’s three-day offsite meeting, we follow this tale of transition through the eyes of two former rival pharmaceutical companies creating a joint sales strategy. The characters ultimately learn how to adopt the five practises that form the Leadership Challenge : The book also explores the dynamics of a company off-site and addresses the fears and concerns participants may have especially around 360 degree feedback, the key component of the Leadership Challenge model and workshops. For anyone preparing to attend a leadership training off-site, human resource professionals or trainers planning an offsite, leadership developers, program planners, or for professionals looking to hone their leadership skills, this book will be an invaluable resource and a succinct introduction to The Leadership Challenge

size: a5(14.5*20cm)

printing: black and white

format: paperback

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